SMS is the perfect tool to promote your upcoming BFCM offers. It’s direct, personal, and most importantly — provides a more human experience compared to other channels such as email.

E-commerce stores must prepare for a Black Friday and Cyber Monday season like no other. So to help you out, we’ve created this timeline to make sure you’re on the right track for November and December.

Let’s look at the 28 top win-back plays that the top e-commerce brands are using across SMS, email, and retargeting to bring people back to their website and recover lost sales.

90% of US customers believe a brand’s customer service determines whether they want to do business with them.