It’s a good idea for every brand to take Amazon seriously as a possible sales outlet for a lot of reasons. A major one is the fact that diversifying your business makes it more resilient to hiccups or changes in the infrastructure, or to changes in buying trends.
90% of US customers believe a brand’s customer service determines whether they want to do business with them.
68.88% of shopping carts are abandoned. If you’re running an e-commerce store, that’s an incredibly painful number. Right?
This rebrand isn’t a story of a new name, new colors, fonts, or fancy brand guidelines document. Instead, this change is a recommitment to the truths we’ve discovered while texting with millions of people over the past 2 years.
Embr had experimented with another SMS messaging provider. But the results were subpar due to the impersonalized nature of the messaging.