It’s a good idea for every brand to take Amazon seriously as a possible sales outlet for a lot of reasons. A major one is the fact that diversifying your business makes it more resilient to hiccups or changes in the infrastructure, or to changes in buying trends.

SMS is the perfect tool to promote your upcoming BFCM offers. It’s direct, personal, and most importantly — provides a more human experience compared to other channels such as email.

E-commerce stores must prepare for a Black Friday and Cyber Monday season like no other. So to help you out, we’ve created this timeline to make sure you’re on the right track for November and December.

68.88% of shopping carts are abandoned. If you’re running an e-commerce store, that’s an incredibly painful number. Right?

Let’s look at the 28 top win-back plays that the top e-commerce brands are using across SMS, email, and retargeting to bring people back to their website and recover lost sales.

90% of US customers believe a brand’s customer service determines whether they want to do business with them.