This rebrand isn’t a story of a new name, new colors, fonts, or fancy brand guidelines document. Instead, this change is a recommitment to the truths we’ve discovered while texting with millions of people over the past 2 years.
By using two-way SMS marketing, Usual is creating deeper relationships with their customers that increase revenue and LTV over time.
Embr had experimented with another SMS messaging provider. But the results were subpar due to the impersonalized nature of the messaging.